The Blog
Writing about writing, content, brands, work, culture, and the strange little things worth paying attention to.
Expect strong opinions, useful ideas, close reads, cultural rabbit holes, and the occasional question nobody asked me to investigate.
AEO vs SEO: Why You Don’t Need to Panic About AI Search
Everyone’s chasing rankings. Few are writing answers.
From Social Media Manager to Content Marketing Manager: The Skills Transfer Map That Actually Works
I made the bold (and wildly worth it) leap from social media manager to content marketing manager. And you’ve got the chops to do it too!