copywriting — Blog — Charlsie Niemiec

Posts in copywriting

The Brand Clarity Test: If You Can't Say It in One Sentence, You Don't Have a Brand

Can you answer this question or are you a raccoon?

b2b, brand building, client management, content marketing, copywritingCharlsie NiemiecJanuary 15, 2026brand voice, brand tone, brand strategy, brand marketing, brand building, messaging, clients, content

How I Built a LinkedIn Personal Brand Seen by 4.8 Million People—By Being Myself

A year of accidentally building a personal brand by telling the truth.

brand building, content marketing, copywriting, creatives, freelancing, job hunting, marketing, personal, social media, thought leadership, writing, women in businessCharlsie NiemiecJanuary 1, 2026linkedin, social media marketing, content writing, content marketing, content strategy

You Must Get Your Content Marketing Hooks Right

You Must Get Your Content Marketing Hooks Right

Attention is the gate. The hook is the key.

content marketing, copywriting, writingCharlsie NiemiecDecember 18, 2025content marketing, content strategy, copywriting, content writing, content hooks, social media marketing

Pinterest Predicts 2026: How Visual Trends Shape Content Strategy and Brand Storytelling

Cultural shifts shape strategy.

brand building, content marketing, copywriting, creatives, marketing, pop culture, what's going onCharlsie NiemiecDecember 10, 2025brand strategy, brand voice, brand building, content curation, content marketing, pinterest

The 3 Unhinged Content Marketing Trends of 2026 That Make Perfect Sense

The content marketing crystal ball has a lot to show for 2026.

brand building, content marketing, copywriting, creatives, marketing, pop culture, personal, project management, thought leadership, what's going on, tools and tipsCharlsie NiemiecNovember 28, 2025content strategy, content writing, content 2026

The Creative Process in Real Life: 16 Client Micro-Moments That Send My Brain Into Cartwheel Mode

The Creative Process in Real Life: 16 Client Micro-Moments That Send My Brain Into Cartwheel Mode

The magic is in the micro-chaos.