brand building — Blog — Charlsie Niemiec

Posts in brand building

The Brand Clarity Test: If You Can't Say It in One Sentence, You Don't Have a Brand

Can you answer this question or are you a raccoon?

b2b, brand building, client management, content marketing, copywritingCharlsie NiemiecJanuary 15, 2026brand voice, brand tone, brand strategy, brand marketing, brand building, messaging, clients, content

Custom Stickers Are the Last Honest Brand Marketing Tool We Have

Forget funnels. Make stickers!

brand building, company culture, pop culture, publicityCharlsie NiemiecJanuary 10, 2026marketing, brand strategy, branding, brand building, creativity, AI, brand loyalty, stickers, brand marketing, content marketing, audience, B2B, SaaS, storytelling

How I Built a LinkedIn Personal Brand Seen by 4.8 Million People—By Being Myself

A year of accidentally building a personal brand by telling the truth.

brand building, content marketing, copywriting, creatives, freelancing, job hunting, marketing, personal, social media, thought leadership, writing, women in businessCharlsie NiemiecJanuary 1, 2026linkedin, social media marketing, content writing, content marketing, content strategy

Pinterest Predicts 2026: How Visual Trends Shape Content Strategy and Brand Storytelling

Cultural shifts shape strategy.

brand building, content marketing, copywriting, creatives, marketing, pop culture, what's going onCharlsie NiemiecDecember 10, 2025brand strategy, brand voice, brand building, content curation, content marketing, pinterest

The 2026 Colors of the Year: White Privilege, Colonizer Beige, and Funeral Home Chic

A clique of cowardly colors.

brand building, creatives, marketing, pop culture, what's going onCharlsie NiemiecDecember 5, 2025color of the year, pop culture, brand strategy

The 3 Unhinged Content Marketing Trends of 2026 That Make Perfect Sense

The content marketing crystal ball has a lot to show for 2026.

brand building, content marketing, copywriting, creatives, marketing, pop culture, personal, project management, thought leadership, what's going on, tools and tipsCharlsie NiemiecNovember 28, 2025content strategy, content writing, content 2026