Blog — Charlsie Niemiec

Posts in brand building

The State of Holiday Ad Storytelling in 2025: The Campaign That Got It Right and the Ones That Revealed Their Own Dissonance

Crayola gets it. Coca-Cola doesn't.

authenticity, brand building, content marketing, creatives, marketing, pop culture, publicityCharlsie NiemiecNovember 19, 2025storytelling, ethical storytelling, brand building, advertising, holidays, marketing

Oh No! Your Content Brand Strategy Lost the Plot

Your brand voice called, it’s filing a missing-person report.

brand building, content marketing, writing, influencersCharlsie NiemiecOctober 29, 2025content strategy, brand building, brand strategy, content marketing, content, brand voice, brand tone, b2b content, SaaS content, messaging

Niching Is Killing Creativity: The Case for Multi-Passionate Professionals

Niches are career coffins.

authenticity, brand building, company culture, content marketing, creatives, social mediaCharlsie NiemiecAugust 7, 2025niching, creativity, jobs

The American Eagle Controversy: How Corporate Feminism Just Died

Looks like fascist jeans are in!

authenticity, brand building, marketing, public relations, publicity, PRCharlsie NiemiecJuly 28, 2025

Phlur’s Secret Weapon? Storytelling Marketing That Actually Smelled Like Something New

Most brands treat storytelling like a campaign, but Phlur made it a core business strategy (and now they’re getting paid for it).

authenticity, brand building, content marketing, creatives, influencers, marketing, social media, women in businessCharlsie NiemiecJuly 25, 2025storytelling, content strategy, marketing strategy, social media, authenticity

The Sylvanian Drama Lawsuit: How Calico Critters Sued Their Best Marketing Campaign

Apparently, litigation is easier than saying "thank you.”

brand building, creatives, marketing, publicity, what's going onCharlsie NiemiecJuly 21, 2025