Your Content Sucks (But Here's How to Create Content That Converts Instead)

Flip the switch on boring B2B content.

content marketing, writingCharlsie NiemiecMay 30, 2025video content, whitepapers, case studies, guides, eBooks, content strategy, b2b content

Content Strategist or Corporate Therapist? Understanding the Emotional Labor of Content Marketing

We're not writers, we're unpaid therapists with deadlines and a brand voice to maintain.

content marketing, writing, company cultureCharlsie NiemiecApril 28, 2025

From Social Media Manager to Content Marketing Manager: The Skills Transfer Map That Actually Works

I made the bold (and wildly worth it) leap from social media manager to content marketing manager. And you’ve got the chops to do it too!

content marketing, social mediaCharlsie NiemiecApril 9, 2025social media marketing, content strategy, SEO, writing, copywriting

The Executive Thought Leadership Content Problem: Why CEOs Want Viral Success Without the Work

You can't hire someone to think your thoughts for you.

authenticity, brand building, company culture, content marketing, thought leadership, women in businessCharlsie NiemiecMarch 31, 2025ghostwriting, thought leadership, linkedin, content writing

Why Thought Leadership Fails in B2B SaaS (and How Founder Micromanagement is the Silent Killer)

Here’s how beige-like thought leadership content fails in 89% of B2B SaaS companies and how founder micromanagement kills authentic content.

content marketing, b2b, company culture, thought leadershipCharlsie NiemiecFebruary 11, 2025micromanagement, company culture, content strategy, b2b content, leadership

Why Your Authentic Thought Leadership Content Marketing Is Making People Hit Unsubscribe (And How to Fix It)

If you have to beg your employees to like your LinkedIn posts, your thought leadership isn't leading anyone anywhere except straight to the unsubscribe button.

b2b, brand building, content marketing, thought leadership, writingCharlsie NiemiecFebruary 7, 2025thought leadership, ghostwriting, authenticity