Every brand has a pulse, a rhythm that hums beneath the metrics and meetings: I help find it and bring it to life.

Hi, I’m Charlsie. A writer, strategist, and creative who believes the best marketing feels like storytelling that remembers its purpose. For more than a decade, I’ve built content and brand systems for B2C and B2B companies, SaaS innovators, nonprofits, and startups finding their footing. I’ve led strategy inside agencies, scaled social for household names, and partnered with founders who weren’t afraid to do things differently.

My approach is equal parts intuition and intention. I create content that connects story to strategy and ideas to outcomes. The Atlantic once called one of my campaigns a “marketing juggernaut.” I call it proof that a good story can still move people and move numbers.

My work has appeared in Glamour, USA Today, The Huffington Post, BuzzFeed, and Fortune, and on screens from Good Morning America to the Macy’s Thanksgiving Day Parade.

You can find me on LinkedIn, where I’ve built a community that has reached over 4 million impressions this year. It’s where I test what I teach: how storytelling builds connection, credibility, and a little momentum in an algorithmic world.

I believe in stories that make people feel something, words that make them stay, and strategy that makes it all matter.