Blog — Charlsie Niemiec

When Empowerment Became Aesthetic, Not Equity: The Collapse of the Girlboss Movement

When Empowerment Became Aesthetic, Not Equity: The Collapse of the Girlboss Movement

Turns out, being a girlboss just meant doing capitalism with cuter fonts.

women in business, taylor swift, influencers, creatives, company culture, authenticityCharlsie NiemiecAugust 17, 2025girlboss, women in the workplace

Niching Is Killing Creativity: The Case for Multi-Passionate Professionals

Niches are career coffins.

authenticity, brand building, company culture, content marketing, creatives, social mediaCharlsie NiemiecAugust 7, 2025niching, creativity, jobs

Stop Hiring Clones: Why Neurodivergent People in the Workplace Are Your Secret Weapon

Stop Hiring Clones: Why Neurodivergent People in the Workplace Are Your Secret Weapon

When everyone thinks alike, no one thinks very much.

authenticity, company culture, creatives, job hunting, organization, personal, women in businessCharlsie NiemiecAugust 2, 2025neurodivergence, neurodivergent people in the workplace, work culture, women in the workplace, company culture

The American Eagle Controversy: How Corporate Feminism Just Died

Looks like fascist jeans are in!

authenticity, brand building, marketing, public relations, publicity, PRCharlsie NiemiecJuly 28, 2025

Phlur’s Secret Weapon? Storytelling Marketing That Actually Smelled Like Something New

Most brands treat storytelling like a campaign, but Phlur made it a core business strategy (and now they’re getting paid for it).

authenticity, brand building, content marketing, creatives, influencers, marketing, social media, women in businessCharlsie NiemiecJuly 25, 2025storytelling, content strategy, marketing strategy, social media, authenticity

The Sylvanian Drama Lawsuit: How Calico Critters Sued Their Best Marketing Campaign

Apparently, litigation is easier than saying "thank you.”

brand building, creatives, marketing, publicity, what's going onCharlsie NiemiecJuly 21, 2025