The Blog
Insights, tips, workshops and more:
White Women Are Selling You AI the Same Way They Sold You Girlboss and Lean In
So much for intersectionality.
The Case for Emotional Intelligence in Copywriting
Good writers know what to write. Great ones know what to leave out.
AEO vs SEO: Why You Don’t Need to Panic About AI Search
Everyone’s chasing rankings. Few are writing answers.
Bigger Than The Whole Sky: A Eulogy for Biscuit Bookbag Bones
I wish I was on a spaceship, just me and my dog and an impossible view.
So Yesterday: Hilary Duff Is the Antidote for Millennial Nostalgia
I guess this is growing up.
The Brand Clarity Test: If You Can't Say It in One Sentence, You Don't Have a Brand
Can you answer this question or are you a raccoon?