The Blog
Writing about writing, content, brands, work, culture, and the strange little things worth paying attention to.
Expect strong opinions, useful ideas, close reads, cultural rabbit holes, and the occasional question nobody asked me to investigate.
Pinterest's Trend Predictions: Did They Come True?
The trends were weird. The appetites underneath them weren’t.
Content Quality vs. Quantity: More Content Won't Save You
The machine is hungry. You don't have to keep feeding it.
White Women Are Selling You AI the Same Way They Sold You Girlboss and Lean In
So much for intersectionality.
The Case for Emotional Intelligence in Copywriting
Good writers know what to write. Great ones know what to leave out.
AEO vs SEO: Why You Don’t Need to Panic About AI Search
Everyone’s chasing rankings. Few are writing answers.