Blog — Charlsie Niemiec

White Women Are Selling You AI the Same Way They Sold You Girlboss and Lean In

White Women Are Selling You AI the Same Way They Sold You Girlboss and Lean In

So much for intersectionality.

thought leadership, what's going on, women in businessCharlsie NiemiecMay 18, 2026women in the workplace, AI, feminism, girlboss, lean in, women

The Case for Emotional Intelligence in Copywriting

Good writers know what to write. Great ones know what to leave out.

copywriting, content marketing, writingCharlsie NiemiecMay 10, 2026emotional intelligence in marketing, copywriting, marketing, brand voice, audience awareness, content strategy, brand strategy, emotional intelligence in copywriting, thought leadership, content marketing

AEO vs SEO: Why You Don’t Need to Panic About AI Search

AEO vs SEO: Why You Don’t Need to Panic About AI Search

Everyone’s chasing rankings. Few are writing answers.

content marketing, copywriting, writingCharlsie NiemiecApril 21, 2026SEO, AEO, AI, content strategy

Bigger Than The Whole Sky: A Eulogy for Biscuit Bookbag Bones

Bigger Than The Whole Sky: A Eulogy for Biscuit Bookbag Bones

I wish I was on a spaceship, just me and my dog and an impossible view.

personal, writing, what's going onCharlsie NiemiecApril 6, 2026grief, dogs, euology

So Yesterday: Hilary Duff Is the Antidote for Millennial Nostalgia

So Yesterday: Hilary Duff Is the Antidote for Millennial Nostalgia

I guess this is growing up.

pop culture, women in business, millennialsCharlsie NiemiecFebruary 20, 2026nostalgia, millennials, pop culture, branding

The Brand Clarity Test: If You Can't Say It in One Sentence, You Don't Have a Brand

Can you answer this question or are you a raccoon?

b2b, brand building, client management, content marketing, copywritingCharlsie NiemiecJanuary 15, 2026brand voice, brand tone, brand strategy, brand marketing, brand building, messaging, clients, content