The Blog
Writing about writing, content, brands, work, culture, and the strange little things worth paying attention to.
Expect strong opinions, useful ideas, close reads, cultural rabbit holes, and the occasional question nobody asked me to investigate.
Custom Stickers Are the Last Honest Brand Marketing Tool We Have
Forget funnels. Make stickers!
The Creative Process in Real Life: 16 Client Micro-Moments That Send My Brain Into Cartwheel Mode
The magic is in the micro-chaos.
The Cult of Agility: How Marketing Leadership Panic is Burning Marketers Alive
Setting fires your team has to put out is not the flex you think it is.
When Empowerment Became Aesthetic, Not Equity: The Collapse of the Girlboss Movement
Turns out, being a girlboss just meant doing capitalism with cuter fonts.
Niching Is Killing Creativity: The Case for Multi-Passionate Professionals
Niches are career coffins.