Your Content Sucks (But Here's How to Create Content That Converts Instead)

Flip the switch on boring B2B content.

content marketing, writingCharlsie NiemiecMay 30, 2025video content, whitepapers, case studies, guides, eBooks, content strategy, b2b content

Content Strategist or Corporate Therapist? Understanding the Emotional Labor of Content Marketing

We're not writers, we're unpaid therapists with deadlines and a brand voice to maintain.

content marketing, writing, company cultureCharlsie NiemiecApril 28, 2025

Why Your Authentic Thought Leadership Content Marketing Is Making People Hit Unsubscribe (And How to Fix It)

If you have to beg your employees to like your LinkedIn posts, your thought leadership isn't leading anyone anywhere except straight to the unsubscribe button.

b2b, brand building, content marketing, thought leadership, writingCharlsie NiemiecFebruary 7, 2025thought leadership, ghostwriting, authenticity

21 Things I Wish I Knew When I Started Freelancing

Oh the things I thought I knew, but oh the things I’ve learned!

Creativity? I don't know her.

The pandemic has changed everything, even for creatives. Where do creatives go to find inspiration that once was so easy to come by?

personal, what's going on, writing, client management, marketing, creatives, copywritingCharlsie NiemiecJune 23, 2021marketing, art, creativity, content, COVID19, personal, work, writing, copywriting, clients

RIP Traditional PR, Hello Publicity + Media Relations: 5 Tips For Placing Stories

Is traditional PR dead? Well, is the Pope a Catholic?

client management, creatives, freelancing, marketing, women in business, writing, public relations, media relations, PR, publicityCharlsie NiemiecJanuary 21, 2021publicity, PR, reputation management, media relations, public relations