The Blog
Writing about writing, content, brands, work, culture, and the strange little things worth paying attention to.
Expect strong opinions, useful ideas, close reads, cultural rabbit holes, and the occasional question nobody asked me to investigate.
Content Quality vs. Quantity: More Content Won't Save You
The machine is hungry. You don't have to keep feeding it.
How I Built a LinkedIn Personal Brand Seen by 4.8 Million People—By Being Myself
A year of accidentally building a personal brand by telling the truth.
Trend Alert: How Content Resource Drops Can Redefine Your Content Curation Strategy in 2026
It’s time to give your audience homework.
Starting a Content Channel? Here’s How to Build One That Turns Trust into Traffic and Revenue
Good content gets clicks. Great content builds credibility, community, and clients.
How to Delete Facebook and Instagram: Why I Burned My Digital Life to the Ground
Mark Zuckerberg: proof that just because you can code doesn't mean you should rule the world