The Blog
Writing about writing, content, brands, work, culture, and the strange little things worth paying attention to.
Expect strong opinions, useful ideas, close reads, cultural rabbit holes, and the occasional question nobody asked me to investigate.
The Creative Process in Real Life: 16 Client Micro-Moments That Send My Brain Into Cartwheel Mode
The magic is in the micro-chaos.
The State of Holiday Ad Storytelling in 2025: The Campaign That Got It Right and the Ones That Revealed Their Own Dissonance
Crayola gets it. Coca-Cola doesn't.
When Empowerment Became Aesthetic, Not Equity: The Collapse of the Girlboss Movement
Turns out, being a girlboss just meant doing capitalism with cuter fonts.
Niching Is Killing Creativity: The Case for Multi-Passionate Professionals
Niches are career coffins.
Stop Hiring Clones: Why Neurodivergent People in the Workplace Are Your Secret Weapon
When everyone thinks alike, no one thinks very much.