brand building — Blog — Charlsie Niemiec

Posts in brand building

Niching Is Killing Creativity: The Case for Multi-Passionate Professionals

Niches are career coffins.

authenticity, brand building, company culture, content marketing, creatives, social mediaCharlsie NiemiecAugust 7, 2025niching, creativity, jobs

The American Eagle Controversy: How Corporate Feminism Just Died

Looks like fascist jeans are in!

authenticity, brand building, marketing, public relations, publicity, PRCharlsie NiemiecJuly 28, 2025

Phlur’s Secret Weapon? Storytelling Marketing That Actually Smelled Like Something New

Most brands treat storytelling like a campaign, but Phlur made it a core business strategy (and now they’re getting paid for it).

authenticity, brand building, content marketing, creatives, influencers, marketing, social media, women in businessCharlsie NiemiecJuly 25, 2025storytelling, content strategy, marketing strategy, social media, authenticity

The Sylvanian Drama Lawsuit: How Calico Critters Sued Their Best Marketing Campaign

Apparently, litigation is easier than saying "thank you.”

brand building, creatives, marketing, publicity, what's going onCharlsie NiemiecJuly 21, 2025

The Dolly Parton Effect: How Long Term Brand Building Beats Every Marketing Hack

No one does authentic like Dolly.

women in business, creatives, brand building, authenticityCharlsie NiemiecMay 8, 2025branding, brand building, philanthrophy, influencers, marketing strategy, marketing, content strategy