The Blog

Writing about writing, content, brands, work, culture, and the strange little things worth paying attention to.

Expect strong opinions, useful ideas, close reads, cultural rabbit holes, and the occasional question nobody asked me to investigate.

Charlsie Niemiec 1/10/26 Charlsie Niemiec 1/10/26

Custom Stickers Are the Last Honest Brand Marketing Tool We Have

Forget funnels. Make stickers!

Charlsie Niemiec 11/19/25 Charlsie Niemiec 11/19/25

Crayola gets it. Coca-Cola doesn't.

Charlsie Niemiec 10/15/25 Charlsie Niemiec 10/15/25

Saddle up and say what you mean.

Charlsie Niemiec 7/28/25 Charlsie Niemiec 7/28/25

Looks like fascist jeans are in!

Charlsie Niemiec 7/21/25 Charlsie Niemiec 7/21/25

Apparently, litigation is easier than saying "thank you.”

Charlsie Niemiec 7/19/25 Charlsie Niemiec 7/19/25

It's not every day that a corporate meltdown unfolds to a Coldplay soundtrack.