The Cult of Agility: How Marketing Leadership Panic is Burning Marketers Alive

Setting fires your team has to put out is not the flex you think it is.

client management, company culture, marketing, thought leadership, what's going onCharlsie NiemiecOctober 21, 2025marketing, leadership, thought leadership, content marketing, SaaS, B2B

The Coldplay CEO Scandal: A Crisis PR Case Study for Corporate America

It's not every day that a corporate meltdown unfolds to a Coldplay soundtrack.

company culture, PR, public relations, publicity, thought leadershipCharlsie NiemiecJuly 19, 2025viral content, corporate, public relations

Aging as Power: Madonna's Ray of Light, Job Search Rejection, and the Bold Art of Taking Up Space

When corporate America says you’ve peaked, Ray of Light says—watch me ascend.

thought leadership, women in business, company culture, personalCharlsie NiemiecApril 15, 2025pop culture, aging, women in the workplace, AI

The Executive Thought Leadership Content Problem: Why CEOs Want Viral Success Without the Work

You can't hire someone to think your thoughts for you.

authenticity, brand building, company culture, content marketing, thought leadership, women in businessCharlsie NiemiecMarch 31, 2025ghostwriting, thought leadership, linkedin, content writing

Why Thought Leadership Fails in B2B SaaS (and How Founder Micromanagement is the Silent Killer)

Here’s how beige-like thought leadership content fails in 89% of B2B SaaS companies and how founder micromanagement kills authentic content.

content marketing, b2b, company culture, thought leadershipCharlsie NiemiecFebruary 11, 2025micromanagement, company culture, content strategy, b2b content, leadership

Why Your Authentic Thought Leadership Content Marketing Is Making People Hit Unsubscribe (And How to Fix It)

If you have to beg your employees to like your LinkedIn posts, your thought leadership isn't leading anyone anywhere except straight to the unsubscribe button.

b2b, brand building, content marketing, thought leadership, writingCharlsie NiemiecFebruary 7, 2025thought leadership, ghostwriting, authenticity