creatives — Blog — Charlsie Niemiec

Posts in creatives

Phlur’s Secret Weapon? Storytelling Marketing That Actually Smelled Like Something New

Most brands treat storytelling like a campaign, but Phlur made it a core business strategy (and now they’re getting paid for it).

authenticity, brand building, content marketing, creatives, influencers, marketing, social media, women in businessCharlsie NiemiecJuly 25, 2025storytelling, content strategy, marketing strategy, social media, authenticity

The Sylvanian Drama Lawsuit: How Calico Critters Sued Their Best Marketing Campaign

Apparently, litigation is easier than saying "thank you.”

brand building, creatives, marketing, publicity, what's going onCharlsie NiemiecJuly 21, 2025

The Dolly Parton Effect: How Long Term Brand Building Beats Every Marketing Hack

No one does authentic like Dolly.

women in business, creatives, brand building, authenticityCharlsie NiemiecMay 8, 2025branding, brand building, philanthrophy, influencers, marketing strategy, marketing, content strategy

21 Things I Wish I Knew When I Started Freelancing

21 Things I Wish I Knew When I Started Freelancing

Oh the things I thought I knew, but oh the things I’ve learned!

Hiring in 2024: The Search For Unicorns

Cornhole Thursdays, anyone?

company culture, creatives, job hunting, job interviews, what's going onCharlsie NiemiecSeptember 9, 2024content, hiring, jobs, interviewing

Tools For Freelancers

A spoon full of freelancing tools helps the medicine go down.

creatives, freelancing, personal, women in business, organization, project managementCharlsie NiemiecJune 12, 2024project management, tips, tools, time management, freelancers, freelancing