women in business — Blog — Charlsie Niemiec

Posts in women in business

The Creative Process in Real Life: 16 Client Micro-Moments That Send My Brain Into Cartwheel Mode

The Creative Process in Real Life: 16 Client Micro-Moments That Send My Brain Into Cartwheel Mode

The magic is in the micro-chaos.

Your Best Work Is Called a Failure: Why Marketing Performance Metrics Are Broken

Your Best Work Is Called a Failure: Why Marketing Performance Metrics Are Broken

Peak performance makes a terrible benchmark.

marketing, pop culture, women in businessCharlsie NiemiecSeptember 25, 2025marketing, content marketing, pop culture, metrics

When Empowerment Became Aesthetic, Not Equity: The Collapse of the Girlboss Movement

When Empowerment Became Aesthetic, Not Equity: The Collapse of the Girlboss Movement

Turns out, being a girlboss just meant doing capitalism with cuter fonts.

women in business, taylor swift, influencers, creatives, company culture, authenticityCharlsie NiemiecAugust 17, 2025girlboss, women in the workplace

Stop Hiring Clones: Why Neurodivergent People in the Workplace Are Your Secret Weapon

Stop Hiring Clones: Why Neurodivergent People in the Workplace Are Your Secret Weapon

When everyone thinks alike, no one thinks very much.

authenticity, company culture, creatives, job hunting, organization, personal, women in businessCharlsie NiemiecAugust 2, 2025neurodivergence, neurodivergent people in the workplace, work culture, women in the workplace, company culture

Phlur’s Secret Weapon? Storytelling Marketing That Actually Smelled Like Something New

Most brands treat storytelling like a campaign, but Phlur made it a core business strategy (and now they’re getting paid for it).

authenticity, brand building, content marketing, creatives, influencers, marketing, social media, women in businessCharlsie NiemiecJuly 25, 2025storytelling, content strategy, marketing strategy, social media, authenticity

The Dolly Parton Effect: How Long Term Brand Building Beats Every Marketing Hack

No one does authentic like Dolly.

women in business, creatives, brand building, authenticityCharlsie NiemiecMay 8, 2025branding, brand building, philanthrophy, influencers, marketing strategy, marketing, content strategy