The Blog

Writing about writing, content, brands, work, culture, and the strange little things worth paying attention to.

Expect strong opinions, useful ideas, close reads, cultural rabbit holes, and the occasional question nobody asked me to investigate.

authenticity, brand building, content marketing, creatives, influencers, marketing, social media, women in business Charlsie Niemiec authenticity, brand building, content marketing, creatives, influencers, marketing, social media, women in business Charlsie Niemiec

Phlur’s Secret Weapon? Storytelling Marketing That Actually Smelled Like Something New

Most brands treat storytelling like a campaign, but Phlur made it a core business strategy (and now they’re getting paid for it).

Read More