The Blog
Insights, tips, workshops and more:
The Case for Emotional Intelligence in Copywriting
Good writers know what to write. Great ones know what to leave out.
AEO vs SEO: Why You Don’t Need to Panic About AI Search
Everyone’s chasing rankings. Few are writing answers.
How I Built a LinkedIn Personal Brand Seen by 4.8 Million People—By Being Myself
A year of accidentally building a personal brand by telling the truth.
You Must Get Your Content Marketing Hooks Right
Attention is the gate. The hook is the key.
The 3 Unhinged Content Marketing Trends of 2026 That Make Perfect Sense
The content marketing crystal ball has a lot to show for 2026.
The Creative Process in Real Life: 16 Client Micro-Moments That Send My Brain Into Cartwheel Mode
The magic is in the micro-chaos.