marketing — Blog — Charlsie Niemiec

Posts tagged marketing

The Case for Emotional Intelligence in Copywriting

Good writers know what to write. Great ones know what to leave out.

copywriting, content marketing, writingCharlsie NiemiecMay 10, 2026emotional intelligence in marketing, copywriting, marketing, brand voice, audience awareness, content strategy, brand strategy, emotional intelligence in copywriting, thought leadership, content marketing

Custom Stickers Are the Last Honest Brand Marketing Tool We Have

Forget funnels. Make stickers!

brand building, company culture, pop culture, publicityCharlsie NiemiecJanuary 10, 2026marketing, brand strategy, branding, brand building, creativity, AI, brand loyalty, stickers, brand marketing, content marketing, audience, B2B, SaaS, storytelling

The State of Holiday Ad Storytelling in 2025: The Campaign That Got It Right and the Ones That Revealed Their Own Dissonance

Crayola gets it. Coca-Cola doesn't.

authenticity, brand building, content marketing, creatives, marketing, pop culture, publicityCharlsie NiemiecNovember 19, 2025storytelling, ethical storytelling, brand building, advertising, holidays, marketing

Job Loss is Trauma: A Reality Check for Anyone Doubting It

Job Loss is Trauma: A Reality Check for Anyone Doubting It

The system is broken, not you.

company culture, job hunting, job interviews, personal, what's going onCharlsie NiemiecNovember 6, 2025jobs, layoffs, unemployed, corporate, work culture, women in the workplace, personal, marketing

The Cult of Agility: How Marketing Leadership Panic is Burning Marketers Alive

The Cult of Agility: How Marketing Leadership Panic is Burning Marketers Alive

Setting fires your team has to put out is not the flex you think it is.

client management, company culture, marketing, thought leadership, what's going onCharlsie NiemiecOctober 21, 2025marketing, leadership, thought leadership, content marketing, SaaS, B2B

Where Have All the Cowboys Gone? What You Need To Know About Audience Misunderstanding in Marketing

Where Have All the Cowboys Gone? What You Need To Know About Audience Misunderstanding in Marketing

Saddle up and say what you mean.

content marketing, copywriting, creatives, marketing, pop culture, publicityCharlsie NiemiecOctober 15, 2025content writing, content marketing, pop culture, marketing, messaging, audience

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