content marketing — Blog — Charlsie Niemiec

Posts in content marketing

Phlur’s Secret Weapon? Storytelling Marketing That Actually Smelled Like Something New

Most brands treat storytelling like a campaign, but Phlur made it a core business strategy (and now they’re getting paid for it).

authenticity, brand building, content marketing, creatives, influencers, marketing, social media, women in businessCharlsie NiemiecJuly 25, 2025storytelling, content strategy, marketing strategy, social media, authenticity

Your Content Sucks (But Here's How to Create Content That Converts Instead)

Your Content Sucks (But Here's How to Create Content That Converts Instead)

Flip the switch on boring B2B content.

content marketing, writingCharlsie NiemiecMay 30, 2025video content, whitepapers, case studies, guides, eBooks, content strategy, b2b content

Content Strategist or Corporate Therapist? Understanding the Emotional Labor of Content Marketing

Content Strategist or Corporate Therapist? Understanding the Emotional Labor of Content Marketing

We're not writers, we're unpaid therapists with deadlines and a brand voice to maintain.

content marketing, writing, company cultureCharlsie NiemiecApril 28, 2025

The Executive Thought Leadership Content Problem: Why CEOs Want Viral Success Without the Work

You can't hire someone to think your thoughts for you.

authenticity, brand building, company culture, content marketing, thought leadership, women in businessCharlsie NiemiecMarch 31, 2025ghostwriting, thought leadership, linkedin, content writing

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