The Blog
Writing about writing, content, brands, work, culture, and the strange little things worth paying attention to.
Expect strong opinions, useful ideas, close reads, cultural rabbit holes, and the occasional question nobody asked me to investigate.
How I Built a LinkedIn Personal Brand Seen by 4.8 Million People—By Being Myself
A year of accidentally building a personal brand by telling the truth.
You Must Get Your Content Marketing Hooks Right
Attention is the gate. The hook is the key.
How to Delete Facebook and Instagram: Why I Burned My Digital Life to the Ground
Mark Zuckerberg: proof that just because you can code doesn't mean you should rule the world
From Social Media Manager to Content Marketing Manager: The Skills Transfer Map That Actually Works
I made the bold (and wildly worth it) leap from social media manager to content marketing manager. And you’ve got the chops to do it too!
21 Things I Wish I Knew When I Started Freelancing
Oh the things I thought I knew, but oh the things I’ve learned!
You Need A Social Media Strategy
Social strategy vs. social media execution = Not created equal. At all.