The Blog
Insights, tips, workshops and more:
The Case for Emotional Intelligence in Copywriting
Good writers know what to write. Great ones know what to leave out.
You Must Get Your Content Marketing Hooks Right
Attention is the gate. The hook is the key.
The Creative Process in Real Life: 16 Client Micro-Moments That Send My Brain Into Cartwheel Mode
The magic is in the micro-chaos.
From Social Media Manager to Content Marketing Manager: The Skills Transfer Map That Actually Works
I made the bold (and wildly worth it) leap from social media manager to content marketing manager. And you’ve got the chops to do it too!
Creativity? I don't know her.
The pandemic has changed everything, even for creatives. Where do creatives go to find inspiration that once was so easy to come by?
Spill It: Whiskey and Writing with Scott Muska
Taco Bell made it into this Spill It, so it’s worth it.