The Blog

Writing about writing, content, brands, work, culture, and the strange little things worth paying attention to.

Expect strong opinions, useful ideas, close reads, cultural rabbit holes, and the occasional question nobody asked me to investigate.

Charlsie Niemiec 1/15/26 Charlsie Niemiec 1/15/26

The Brand Clarity Test: If You Can't Say It in One Sentence, You Don't Have a Brand

Can you answer this question or are you a raccoon?

Charlsie Niemiec 10/29/25 Charlsie Niemiec 10/29/25

Your brand voice called, it’s filing a missing-person report.

Charlsie Niemiec 1/27/25 Charlsie Niemiec 1/27/25

Most B2B content marketing sucks—and the data proves it.

Charlsie Niemiec 1/3/25 Charlsie Niemiec 1/3/25

Oh the things I thought I knew, but oh the things I’ve learned!

Charlsie Niemiec 9/9/24 Charlsie Niemiec 9/9/24

Cornhole Thursdays, anyone?

Charlsie Niemiec 6/23/21 Charlsie Niemiec 6/23/21

The pandemic has changed everything, even for creatives. Where do creatives go to find inspiration that once was so easy to come by?