The Blog

Writing about writing, content, brands, work, culture, and the strange little things worth paying attention to.

Expect strong opinions, useful ideas, close reads, cultural rabbit holes, and the occasional question nobody asked me to investigate.

Charlsie Niemiec 1/15/26 Charlsie Niemiec 1/15/26

The Brand Clarity Test: If You Can't Say It in One Sentence, You Don't Have a Brand

Can you answer this question or are you a raccoon?

Charlsie Niemiec 1/10/26 Charlsie Niemiec 1/10/26

Forget funnels. Make stickers!

Charlsie Niemiec 12/10/25 Charlsie Niemiec 12/10/25

Cultural shifts shape strategy.

Charlsie Niemiec 11/19/25 Charlsie Niemiec 11/19/25

Crayola gets it. Coca-Cola doesn't.

Charlsie Niemiec 10/29/25 Charlsie Niemiec 10/29/25

Your brand voice called, it’s filing a missing-person report.

Charlsie Niemiec 5/8/25 Charlsie Niemiec 5/8/25

No one does authentic like Dolly.