The Price of Being Too Much: Why Ambitious Women Must Refuse to Shrink

Ambitious women are systematically punished for existing authentically in spaces that weren't designed for us. If you identify as an ambitious woman, I’m sure hearing that is nothing new. 

Here’s what the research says: almost 90% of ambitious women experience Tall Poppy Syndrome at work—being attacked, resented, disliked, criticized, or cut down because of their achievements and success.

Now let me tell you something the research won't: we're not just being penalized for our success. We're being penalized for refusing to apologize for it.

What the Hell Is Tall Poppy Syndrome (And Why It's Ruining Your Life)

Tall Poppy Syndrome originated in Australia and New Zealand in the 1980s—it's when people with notable success get intensely scrutinized and criticized. In the workplace, it's when you're attacked, resented, disliked, criticized, belittled, silenced, or cut down because of your achievements.

Women and people of color? We're the favorite targets. And it's not just workplace politics—this is systematic suppression of female excellence, fueled by jealousy, sexism, racism, and gender stereotypes that refuse to die.

The numbers are staggering: 86.8% of ambitious women experience this at work. Let that sink in.

I know this personally because I've lived it. I've been called "too much" since I stepped foot into Corporate America. Too creative, too independent, too outspoken, too filled with integrity, and my personal favorite—too good at my job. 

I've been pulled aside and told that if I kept more of my ideas to myself, more people would like me. I've been advised that if I didn't have boundaries, I'd be better at work—not better at my actual work, mind you, but more malleable. Easier to walk over. More convenient.

This isn't a pity party. This is a reckoning.

From Hiding Behind Mom's Legs to Taking No Prisoners

Here's something that might shock you: I was brutally shy growing up. I was the kid who hid behind my mother's legs, whispered instead of spoke, would rather die than raise her hand in class. When I did speak, I'd occasionally stutter—words caught in my throat, tangled up with fear of being seen, judged, perceived.

So, I lived in my books, music, and art. Safe spaces where I could be fully myself without judgment. In novels, I found women who were bold and unapologetic. In music, voices that refused to be silenced. In art, beauty in the unconventional, the challenging, the "too much."

High school newspaper cracked me open. Suddenly, I had a platform, a voice, a reason to ask questions, and an advisor, Ms. Cathie Lawson, championing me to be the young woman I was unabashedly. 

But it was my women's college education that changed everything.

Why Women's Colleges Create Powerful Women (And Why That Scares Everyone)

The statistics on women's colleges tell a story nobody wants to discuss. These institutions focus on building confidence, women's empowerment, and advocacy—understanding your power within society and navigating as a strong female leader despite stereotypes and discrimination.

Women's colleges create a different kind of woman. One who isn't used to being interrupted. Who doesn't automatically defer to male voices. Who expects her ideas to be heard and respected. Today, women hold nearly 33% of higher education leadership positions, but women's college graduates are disproportionately represented in leadership roles across all industries.

There's something transformative about being educated where women aren't competing with men for airtime, where your ideas aren't interrupted, where ambition isn't threatening. In that space, I learned my voice mattered. My ideas had value. Being ambitious wasn't something to apologize for; it was something to cultivate and celebrate. 

One summer in college, I lived at Gloria Steinem's home (yes, that Gloria Steinem)—the very one where she started Ms. Magazine. Maybe this radicalized me. Walking through rooms where revolutionary ideas were born, where women gathered to challenge the status quo, where the blueprint for modern feminism was drawn—it changed me. 

Living in that space taught me I didn't need anyone's permission to be ambitious, successful, and unapologetically myself. The transformation wasn't overnight.

In fact, it took years of unlearning conditioning that told me to be smaller, quieter, and more agreeable. Years of learning to trust my judgment over the opinions of people uncomfortable with my growth. Years of understanding that the shy little girl and the woman called "too outspoken" were the same person, just in different stages of claiming her power.

The first problem for all of us, men and women, is not to learn, but to unlearn.
— Gloria Steinem

When I was young, my grandmother used to say: “Starshine, you're going to have to learn to be comfortable with people not liking you. You’ve been raised by strong, feminist women. You’re much like me. Too ambitious, too independent, too unwilling to play the game. That's going to make people uncomfortable and absolutely piss them off.” 

While I could have chalked this up to her being dramatic, I heard the truth in her voice — a woman who was on the front line of the women’s revolution. She was being real, and boy, was she right.

The "Too Much" Epidemic: A Personal Inventory of Bullshit

In March 2023, my VP of Marketing screamed at me over Zoom. I watched the veins popping out of his neck, as he informed me I pissed him off because while my work was phenomenal (and had no notes on my work ethic), I had “too much integrity” and that pissed him off enough that he wished he could, “shake it out of me.” This was when I learned, apparently, there's a quota on a moral compass, and I'd exceeded it.

Back in 2015, I was once told that if I kept more ideas to myself, more people would like me. The subtext was clear: your intelligence is threatening, your contributions inconvenient, your mind too active for our comfort.

But one incident from 2019 that really got me? Being told that if I didn't have boundaries, I'd be better at work. Not better at my actual work—I was already excelling. Better at being walked over. Better at being malleable. Better at being convenient for everyone else's comfort and advancement.

Here’s what makes it even more insidious: in my entire career, only a handful of bosses have truly championed me. Only a few had the confidence not to feel threatened by my success—but to see how it elevated them. They understood that beneath my ambition was genuine passion. That I was driven by creativity, fueled by recognition, and deeply invested in doing great work. These rare leaders didn’t flinch when I brought big energy or bold ideas—they recognized that my “too much” made their teams sharper, their outcomes stronger, their departments more innovative. They didn’t dim my light. They stepped into it.

But those bosses? They’re unicorns.

Because in the already rigged game of corporate power—especially for women—ambition is a double bind. Women are routinely penalized for showing too much drive, especially if it comes at the expense of being “nice.” Meanwhile, men are only penalized when they don’t appear driven enough. Read that again.
Men get punished for not being ambitious. Women get punished for being ambitious at all.

Make it make sense.

Why the "Too Much" Narrative Is Designed to Gaslight You

The "too much" narrative is particularly dangerous because it's designed to make us question our own judgment. 

When you're told you're "too much" often enough, you start believing maybe you should be less. Maybe you should speak softer, dream smaller, want less. Maybe you should be more like Hannah, who never challenges the status quo, or Sarah, who always says "thank you" when interrupted.

“Too much" is code for "threatening our comfort zone." When they say you're too much, they mean you're too powerful, too self-assured, too unwilling to play by their rules. And that's exactly what makes you dangerous.

The Double Whammy: When "Too Much" Meets Racism, Homophobia, and Ableism

Before I “go off the rails” (something men love to say about women who fit the “too much” mold), I need to acknowledge something crucial: the penalties for being "too much" aren't distributed equally. 

Women of color, LGBTQ+ women, and women with disabilities face compounded biases and harsher penalties for refusing to shrink. The data reveals stark reality:

  • Black Women: Over half perceive discrimination in their workplace based on race. While 84% of Black women believe there's discrimination against women, only 64% of white women share this sentiment.

  • Women of Color Advancement: Black women are promoted at significantly lower rates than white women at the first step to manager. More than a quarter say their race led to missing advancement opportunities.

  • Intersectional Discrimination: Women of color face twice the chance of being discriminated against as racial and gender biases intersect.

  • The Wage Gap: Women of color experience persistent economic inequality, with the largest wage gaps compared to their male counterparts.

  • Microaggressions: 28% of women recognize microaggressions, comments and actions undermining their credibility and leadership.

  • Bias Training Gaps: Only half of companies say their bias training addresses intersectionality, meaning employees miss crucial perspectives on colleagues with multiple marginalized identities.

When a Black woman is called "aggressive" for behavior that gets a white woman called "assertive," that's racism intersecting with sexism. 

When a woman with disabilities advocates for accommodations and is labeled "difficult," that's ableism compounding the ambition penalty. When an LGBTQ+ woman refuses to hide her identity and faces career consequences, that's homophobia or transphobia layered on top of expectations that women should be palatable.

The "too much" penalty hits differently when you're carrying multiple marginalized identities. Some women face steeper climbs, harsher penalties, and more complex navigation. 

This isn't about creating a hierarchy of suffering, though. It's recognizing that fighting for authentic ambition looks different depending on who you are and what identities you carry into the room.

The Exhausting Performance of Being Digestible

Something that doesn’t get enough airtime in the ambitious women discourse is the exhaustion—the constant code-switching, the endless self-monitoring, the daily performance of palatability. Let’s talk about the mental gymnastics required to constantly adjust your tone, body language, energy, and entire presence based on who’s in the room.

It’s checking your voice so it doesn’t rise with too much passion. It’s softening your body language so you don’t come across as too confident, too commanding, too threatening. It’s dimming your energy so you don’t outshine anyone, especially the fragile egos who’ve never had to shrink themselves to fit in.

I once had a man in a corporate office tell me I was “aggressively terrifying” because I wore too much color and had tiny tattoos. He said I didn’t “fit the status quo of the girls I knew in sororities in college.”
Okay, Brad. Thanks for the unsolicited gender-policing. Really helpful.

That’s the kind of environment we’re up against. Where personality is treated as a liability. Where fitting in means flattening yourself. Where you learn quickly, to create different versions of yourself depending on the occasion. One for the boardroom. One for the client dinner. One for casual Friday. One for team bonding.

Each persona carefully calibrated to be just right: smart but not too smart. Confident but not arrogant. Ambitious but not threatening. Successful, but never so successful that someone might feel insecure around you.

The mental bandwidth that takes? It’s staggering. While your male colleagues get to focus their full energy on actual work, you're burning yours performing palatability. You’re walking a tightrope of acceptability for people who were never going to fully accept you anyway.

I used to cry, wishing I could just be more digestible. I’d lie in bed wondering what was wrong with me—why I couldn’t just be a little less, why I had to be so much. I’d rehearse conversations in the mirror, tweaking my tone, softening my language, dialing down my energy—just trying to find a version of myself that wouldn’t make people uncomfortable.

But that version? It never existed. And I stopped trying to build her.

To the women perceived as ‘too much,’ continue taking up space.

I’ve shed that skin. I don’t play pretend anymore. The tears dried up the moment I realized the problem was never me—it was the system that demands women become watered-down versions of themselves just to be seen as “professional.”

Policing the Sisterhood: When Women Enforce the Rules That Cage Us

There’s a particular kind of woman who rises in the corporate ranks—not because she breaks the mold, but because she fits it perfectly. The Sarahs and Hannahs in their metaphorical Sunday best. The ones who have mastered the art of being palatable. Who clutch their pearls anytime another woman dares to be unapologetically ambitious or different.

Taylor Swift put it best: “I just learned these people only raise you to cage you / Sarahs and Hannahs in their Sunday best / Clutching their pearls, sighing ‘what a mess’ / I just learned these people try and save you… ’cause they hate you.”

These women aren’t the enemy, but they’ve learned how to survive by reinforcing the very systems that hold all of us back. They’ve internalized the idea that there’s only one acceptable way to be a woman at work: ambitious, but not too ambitious. Confident, but still deferential. Smart, but not intimidating.

The worst part? It appears to work.

Sarah gets promoted. Hannah gets invited to leadership offsites. But the price of that access is conformity. They’re rewarded for maintaining a sanitized, digestible version of womanhood—one that keeps them from taking up too much space, one that demands constant performance in exchange for proximity to power.

These women become enforcers. They’re the ones who sigh when we speak too boldly, whisper behind closed doors when we dress too loudly, and raise eyebrows when we advocate too hard. They’ve learned to shrink themselves to stay safe, and they expect the rest of us to do the same.

As one woman CEO once told me: “I spent years trying to be the woman they wanted me to be at work. Then I realized—they didn’t want me to be a woman at all. They wanted me to be a man who happened to be female.”

This is what I call performance feminism. It’s the illusion of progress with a dress code and a smile. And it’s just another cage.

Why Independent Thinking Makes You Public Enemy Number One

Independent thinking is perhaps the most dangerous quality an ambitious woman can possess. Because independent thinking means you don't need their permission to have an opinion. It means you don't defer to authority just because it's authority. It means you think for yourself, and that's terrifying to systems built on compliance.

Independent thinking means you question why things are done the way they're done. You propose solutions that haven't been pre-approved by committee. You trust your own judgment over the collective wisdom of people who've been doing things the same way for decades.

The workplace has a love-hate relationship with independent thinking. They love it when it results in innovation (that they deem appropriate) and profit. They hate it when it challenges their processes, hierarchies, and comfort zones. 

And for ambitious women, independent thinking is often the final straw, the quality that tips us from "valuable contributor" to "problematic employee."

The Creativity Trap: When Your Ideas Are "Too Risky"

Creativity is another weapon in the arsenal against ambitious women. We're told to think outside the box, be innovative, and bring fresh perspectives. But then we're penalized for being "too creative," which is code for "your ideas make us uncomfortable because they require us to change."

Creative, ambitious women are particularly threatening because we don't just solve problems, we reimagine systems. We don't just improve processes—we question why processes exist in the first place. We don't adapt to constraints; we challenge whether constraints are necessary.

The creative penalty is especially insidious because creativity is framed as positive. Everyone wants to be seen as creative. Companies pay millions for innovation consultants. But when ambitious women bring creativity to the table, suddenly it's "not practical," "too risky," or "not how we do things here."

The Sick Twist: Being Punished for Being Too Good at Your Job

Here's where it gets really twisted: ambitious women are often penalized for being too good at their jobs. We're told to excel, be the best, deliver exceptional results. But then we're punished for our competence because it makes everyone else look bad.

This is the competence paradox ambitious women navigate daily. We're expected to be competent enough to get results but not so competent that we threaten anyone's ego. We're supposed to be good at our jobs but not so good that people start wondering why we're not in charge.

The competence paradox is particularly brutal because it punishes excellence. It sends the message that being truly exceptional is a liability, that standing out is dangerous, that being remarkable is career-limiting. And for ambitious women who've spent their lives pursuing excellence, this is devastating.

The Choice That Changes Everything: Integrity Over Being Liked

I've made a conscious choice that has fundamentally changed how I navigate the world: I value integrity over being liked. This isn't a choice I made lightly, and it doesn't come without cost. But it's the choice that has allowed me to show up authentically in spaces that weren't designed for women like me.

The integrity vs. likability trade-off is something every ambitious woman faces. We're socialized to be liked, to be agreeable, to make everyone comfortable. But integrity sometimes requires us to be uncomfortable. It requires us to say things people don't want to hear. It requires us to stand by our principles even when it's inconvenient.

Choosing integrity over likability means accepting that not everyone will appreciate your authenticity. It means accepting that some people will be uncomfortable with your refusal to perform a sanitized version of yourself. It means accepting that you'll be called "too much" by people threatened by your refusal to be less.

But here's what I've learned: the people who are put off by your integrity aren't your people anyway. The people who need you to be smaller, quieter, more agreeable—they're not invested in your success. They're invested in their own comfort.

The Revolution Hiding in Plain Sight

Refusing to shrink isn't just a personal choice—it's a political act. When ambitious women show up authentically, we're not just being true to ourselves. We're creating space for other women to do the same.

Every time we refuse to apologize for our ambition, we make it easier for the next woman to own hers. Every time we choose integrity over likability, we model a different way of being for the women watching us. 

Every time we reject the Sunday best version of professionalism, we expand the definition of what's possible.

The authenticity revolution isn't about being difficult for the sake of being difficult. It's about recognizing that systems penalizing ambitious women for being authentic are broken systems. It's about understanding that the problem isn't with us—it's with a workplace culture that can't handle women who refuse to perform femininity according to outdated scripts.

The Brutal Truth About Choosing Authenticity

Choosing authenticity over performance isn’t easy and can actually be quite painful. 

It's painful to watch Sarah get promoted while you get feedback about your "communication style." It's painful to see Hannah get invited to opportunities while you're told you're "not ready" for leadership. It's painful to watch less qualified people advance while you're told you're "too much."

But here's what I've learned through years of choosing authenticity: the pain of being misunderstood is temporary. The pain of betraying yourself is permanent. 

The pain of being called "too much" hurts for a moment. The pain of being "not enough" because you've diminished yourself hurts forever.

The growth that comes from choosing authenticity is profound. It's growth from trusting your own judgment over opinions of people who don't understand you. It's growth from believing you deserve spaces that celebrate your ambition rather than tolerate it. It's growth from understanding that your value isn't determined by other people's comfort with your success.

The Numbers Don't Lie: What "Too Much" Really Costs

Data doesn't lie, even when people do, so let’s look at the research. 86.8% of ambitious women experience Tall Poppy Syndrome at work. That's not just a statistic—that's a systematic pattern of penalizing women for excellence.

The backlash can be financial. It can look like: 

  • Not getting the raise you absolutely deserve

  • Not getting the promotion you hit all the goals for two quarters ago 

  • Not being assigned plum projects on the leadership track

And it can be social too. Looking much like: 

  • Not being invited to important meetings and conversations 

  • Not getting face time with key figures 

  • Other forms of ostracism 

The cost is also very personal, too. It’s the cost of constantly questioning whether you're "too much." It's the cost of monitoring your tone, body language, and opinions. It's the cost of performing a version of yourself that's been deemed acceptable by people who will never fully accept you.

The Fake vs. Real Divide: Why Authenticity Is Career Suicide (And Why We Do It Anyway)

You know it, whether you want to admit it or not, but the workplace rewards fake over real. It rewards performance over authenticity. It rewards women willing to play the game over women who insist on changing the rules (even when their work is exceptional). 

The fake vs. real divide is particularly stark for ambitious women because we're often forced to choose between being successful and being authentic. We're told we can have both, but reality is that authenticity often comes at the cost of advancement, and advancement often comes at the cost of authenticity.

Here's what the research doesn't capture though: the women who choose authenticity, who refuse to fake their way through their careers, who insist on being real even when it's inconvenient—we're the ones actually changing the game. 

There’s nothing more dangerous than a woman who finally decides to love the fuck out of herself.
— Jane Fonda

Women living this way, authentically, actively create new definitions of success, new models of leadership, new ways of being ambitious that don't require us to shrink every single day. 

The Most Radical Thing You Can Do: Refuse

If you’re reading this, you probably identify as “too much” and with that, you’ve probably been called “radical” at some point in time. So, what’s the most radical thing an ambitious woman can do? Refuse. 

Refuse to apologize for her success. 

Refuse to make herself smaller. 

Refuse to perform a sanitized version of ambition that makes everyone else comfortable. 

Refuse to be liked at the expense of being respected.

This refusal is terrifying to systems that depend on women's compliance. It's terrifying to workplaces that expect women to be grateful for opportunities rather than demanding them. It's terrifying to cultures that need women to be collaborative rather than competitive.

But here's what they don't want you to know: your refusal to shrink is not just about you. It's about every woman who's been told she's "too much." It's about every woman who's been penalized for her ambition. It's about every woman who's been asked to choose between being successful and being authentic.

Rewriting the Rules: What Success Actually Means

Success for ambitious women can't be measured by traditional metrics because traditional metrics were designed for people who fit into traditional boxes. 

Our success has to be measured by our willingness to stay true to ourselves in spaces that weren't designed for us. Our success has to be measured by our refusal to perform femininity according to outdated scripts.

Despite all the challenges, women remain highly ambitious, just as ambitious as men. But our ambition looks different because we're not just trying to succeed within existing systems—we're trying to transform them.

In our work and in our living, we must recognize that difference is a reason for celebration and growth, rather than a reason for destruction
— Audra Lorde

The new definition of success includes integrity. It includes authenticity. It includes the courage to be disliked by people threatened by your refusal to be smaller. It includes the wisdom to know that being called "too much" by the right people is actually a compliment.

The Future We're Building (One "Too Much" at a Time)

Every ambitious woman who refuses to shrink is building a future where women don't have to choose between being successful and being authentic

We're building a future where "too much" is recognized as "exactly enough." We're building a future where Sarah and Hannah don't have to perform Sunday best versions of themselves to succeed.

This future isn't just about individual success—it's about systemic change. It's about creating workplaces where ambition isn't gendered. It's about creating cultures where authenticity is valued over performance. It's about creating systems where women can be excellent without being penalized for their excellence.

Your Survival Guide: How to Thrive While Being "Too Much"

The goal isn't just survival—it's thriving while refusing to shrink. Here's what I've learned through years of being called "too much" and choosing authenticity anyway:

Find Your Allies: 

Seek out mentors, sponsors, and colleagues—of any gender—who support your ambition and authenticity. These are people who celebrate your wins instead of minimizing them, who amplify your voice instead of talking over it. They exist, and they're worth their weight in gold.

Document Your Wins

Keep a record of your achievements and feedback. This is invaluable for performance reviews and when facing bias. When someone tries to gaslight you about your performance or contributions, you'll have receipts. Data doesn't lie, even when people do.

Set Boundaries Without Guilt:

Practice saying no and delegating. Remember that boundaries are self-respect, not selfishness. The people who get upset about your boundaries are usually the ones who were benefiting from your lack of them.

Develop a Resilience Toolkit:

Therapy, coaching, mindfulness, or peer groups can help you process setbacks and microaggressions. Being "too much" in a system that penalizes authenticity is exhausting. You need tools to recharge and refocus.

Practice Self-Compassion

Remind yourself that being "too much" reflects others' discomfort, not your inadequacy. You're not the problem—you're the solution to a problem that other people don't want to acknowledge exists.

A Call to Action for the Allies 

If you're in a position of power, ask yourself: whose voices are you amplifying? Whose ambition are you nurturing? Real change requires all of us, including the men and women who benefit from systems that penalize ambitious women for being authentic.

Stop interrupting women in meetings. Stop explaining their own ideas back to them. Stop asking them to be more "collaborative" when you'd call the same behavior "decisive" in a man. Stop penalizing women for having boundaries, opinions, or the audacity to be excellent at their jobs.

Start recognizing that when you're uncomfortable with a woman's ambition, the problem might be your comfort zone, not her competence. Start understanding that "cultural fit" often means "doesn't challenge our biases." Start realizing that the women you're calling "too much" are often the ones driving the results you're taking credit for.

As Maya Angelou said, "A woman in harmony with her spirit is like a river flowing. She goes where she will without pretense and arrives at her destination prepared to be herself and only herself." The question is: are you creating environments where women can flow freely, or are you building dams to contain their power?

The Revolution Starts With Us (And It's Going to Be Messy)

The revolution doesn't start with policy changes or diversity initiatives. It starts with ambitious women refusing to apologize for being ambitious. It starts with women choosing integrity over likability. It starts with women willing to be called "too much" by people threatened by their refusal to be less.

As one of my all-time favorites, Audre Lorde, once said, "Your silence will not protect you." The same is true for shrinking. Your smallness will not protect you from being called "too much." They'll find reasons to penalize your authenticity regardless of how much you diminish yourself.

This revolution is messy. It's uncomfortable. It's filled with women tired of performing sanitized versions of themselves. It's filled with women done being grateful for opportunities they've earned. It's filled with women ready to be disliked by people who need them to be smaller.

But this revolution is necessary. Because the alternative is a world where ambitious women continue being penalized for refusing to shrink. The alternative is a world where authenticity is a luxury only some women can afford. The alternative is a world where being "too much" is seen as a character flaw rather than a superpower.

I certainly don’t want to live in that world, and I don’t want the women who come up after me to have to live in that world either. 

The Truth They Don't Want You to Know

If you’ve read this far, I want to be explicitly fucking clear: You’re not too much.

You're exactly enough. The problem isn't with your ambition; it's with systems that can't handle ambitious women. The problem isn't with your authenticity; it's with corporate and patriarchal cultures that prefer performance over truth.

You're not too creative; you're threatening to people who profit from keeping things the same. You're not too independent—you're perceived as dangerous to systems that depend on compliance. You're not too good at your job. What you really are is a threat to people coasting on mediocrity (and corporate America loves mediocrity). 

The truth about being "too much" is that it's not about you at all. It's about other people's discomfort with your refusal to be smaller. It's about other people's fear of your potential. It's about other people's investment in keeping you contained.

Whether it likes it or not, the world needs women who are "too much." The world needs women who refuse to shrink. The world needs women who choose authenticity over performance, integrity over likability, and truth over comfort.

So the next time someone tells you you're "too much," remember this: you're not too much for the right spaces. You're not too much for the right people. You're not too much for the future we're building.

You're exactly enough. And you’re not alone — so many other women who are “too much” are with you, whether you know it or not.

Charlsie Niemiec