Blog — Charlsie Niemiec

Posts in marketing

The Cult of Agility: How Marketing Leadership Panic is Burning Marketers Alive

The Cult of Agility: How Marketing Leadership Panic is Burning Marketers Alive

Setting fires your team has to put out is not the flex you think it is.

client management, company culture, marketing, thought leadership, what's going onCharlsie NiemiecOctober 21, 2025marketing, leadership, thought leadership, content marketing, SaaS, B2B

Where Have All the Cowboys Gone? What You Need To Know About Audience Misunderstanding in Marketing

Where Have All the Cowboys Gone? What You Need To Know About Audience Misunderstanding in Marketing

Saddle up and say what you mean.

content marketing, copywriting, creatives, marketing, pop culture, publicityCharlsie NiemiecOctober 15, 2025content writing, content marketing, pop culture, marketing, messaging, audience

Content Quality vs Quantity Isn't Debatable: Stop Posting So Damn Much

Content Quality vs Quantity Isn't Debatable: Stop Posting So Damn Much

Feed your audience, not the algorithm.

content marketing, copywriting, marketing, writing, social mediaCharlsie NiemiecOctober 1, 2025content writing, content marketing, content, b2b content, video content, content strategy, writing

Your Best Work Is Called a Failure: Why Marketing Performance Metrics Are Broken

Your Best Work Is Called a Failure: Why Marketing Performance Metrics Are Broken

Peak performance makes a terrible benchmark.

marketing, pop culture, women in businessCharlsie NiemiecSeptember 25, 2025marketing, content marketing, pop culture, metrics

The American Eagle Controversy: How Corporate Feminism Just Died

Looks like fascist jeans are in!

authenticity, brand building, marketing, public relations, publicity, PRCharlsie NiemiecJuly 28, 2025

Phlur’s Secret Weapon? Storytelling Marketing That Actually Smelled Like Something New

Most brands treat storytelling like a campaign, but Phlur made it a core business strategy (and now they’re getting paid for it).

authenticity, brand building, content marketing, creatives, influencers, marketing, social media, women in businessCharlsie NiemiecJuly 25, 2025storytelling, content strategy, marketing strategy, social media, authenticity