The Blog
Writing about writing, content, brands, work, culture, and the strange little things worth paying attention to.
Expect strong opinions, useful ideas, close reads, cultural rabbit holes, and the occasional question nobody asked me to investigate.
The Brand Clarity Test: If You Can't Say It in One Sentence, You Don't Have a Brand
Can you answer this question or are you a raccoon?
Oh No! Your Content Brand Strategy Lost the Plot
Your brand voice called, it’s filing a missing-person report.