The Blog
Writing about writing, content, brands, work, culture, and the strange little things worth paying attention to.
Expect strong opinions, useful ideas, close reads, cultural rabbit holes, and the occasional question nobody asked me to investigate.
The State of Holiday Ad Storytelling in 2025: The Campaign That Got It Right and the Ones That Revealed Their Own Dissonance
Crayola gets it. Coca-Cola doesn't.
The Cult of Agility: How Marketing Leadership Panic is Burning Marketers Alive
Setting fires your team has to put out is not the flex you think it is.
Where Have All the Cowboys Gone? What You Need To Know About Audience Misunderstanding in Marketing
Saddle up and say what you mean.
Your Best Work Is Called a Failure: Why Marketing Performance Metrics Are Broken
Peak performance makes a terrible benchmark.
The American Eagle Controversy: How Corporate Feminism Just Died
Looks like fascist jeans are in!
Phlur’s Secret Weapon? Storytelling Marketing That Actually Smelled Like Something New
Most brands treat storytelling like a campaign, but Phlur made it a core business strategy (and now they’re getting paid for it).