The Blog
Writing about writing, content, brands, work, culture, and the strange little things worth paying attention to.
Expect strong opinions, useful ideas, close reads, cultural rabbit holes, and the occasional question nobody asked me to investigate.
The State of Holiday Ad Storytelling in 2025: The Campaign That Got It Right and the Ones That Revealed Their Own Dissonance
Crayola gets it. Coca-Cola doesn't.
Spill It: Whiskey and Writing with Scott Muska
Taco Bell made it into this Spill It, so it’s worth it.