The Blog
Insights, tips, workshops and more:
Stop Hiring Clones: Why Neurodivergent People in the Workplace Are Your Secret Weapon
When everyone thinks alike, no one thinks very much.
The Coldplay CEO Scandal: A Crisis PR Case Study for Corporate America
It's not every day that a corporate meltdown unfolds to a Coldplay soundtrack.
Content Strategist or Corporate Therapist? Understanding the Emotional Labor of Content Marketing
We're not writers, we're unpaid therapists with deadlines and a brand voice to maintain.
Aging as Power: Madonna's Ray of Light, Job Search Rejection, and the Bold Art of Taking Up Space
When corporate America says you’ve peaked, Ray of Light says—watch me ascend.
The Executive Thought Leadership Content Problem: Why CEOs Want Viral Success Without the Work
You can't hire someone to think your thoughts for you.
Why Thought Leadership Fails in B2B SaaS (and How Founder Micromanagement is the Silent Killer)
Here’s how beige-like thought leadership content fails in 89% of B2B SaaS companies and how founder micromanagement kills authentic content.