The Blog

Writing about writing, content, brands, work, culture, and the strange little things worth paying attention to.

Expect strong opinions, useful ideas, close reads, cultural rabbit holes, and the occasional question nobody asked me to investigate.

Charlsie Niemiec 10/15/25 Charlsie Niemiec 10/15/25

Where Have All the Cowboys Gone? What You Need To Know About Audience Misunderstanding in Marketing

Saddle up and say what you mean.

Charlsie Niemiec 10/10/25 Charlsie Niemiec 10/10/25

Yawn inducing content must be stopped.

Charlsie Niemiec 9/16/25 Charlsie Niemiec 9/16/25

If “open doc, panic” is your creative process, this is your cure.

Charlsie Niemiec 9/4/25 Charlsie Niemiec 9/4/25

Good content gets clicks. Great content builds credibility, community, and clients.

Charlsie Niemiec 8/7/25 Charlsie Niemiec 8/7/25

Niches are career coffins.

Charlsie Niemiec 7/25/25 Charlsie Niemiec 7/25/25

Most brands treat storytelling like a campaign, but Phlur made it a core business strategy (and now they’re getting paid for it).