The Blog

Writing about writing, content, brands, work, culture, and the strange little things worth paying attention to.

Expect strong opinions, useful ideas, close reads, cultural rabbit holes, and the occasional question nobody asked me to investigate.

Charlsie Niemiec 7/2/25 Charlsie Niemiec 7/2/25

Stop Chasing Viral Content: How To Build Brand Content That Lasts

If your content plan is “go viral,” you don’t have one.

Charlsie Niemiec 6/25/25 Charlsie Niemiec 6/25/25

OK, so you've got AI writing all your content? That don't impress me much.

Charlsie Niemiec 6/18/25 Charlsie Niemiec 6/18/25

I promise there is a method to my madness.

Charlsie Niemiec 6/13/25 Charlsie Niemiec 6/13/25

You're not too much for the right spaces.

Charlsie Niemiec 5/30/25 Charlsie Niemiec 5/30/25

Flip the switch on boring B2B content.

Charlsie Niemiec 5/22/25 Charlsie Niemiec 5/22/25

Social media managers, I Googled it—no one’s ever died from repurposing B2B content (but plenty of good content has).