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The Dolly Parton Effect: How Long Term Brand Building Beats Every Marketing Hack
The Dolly Parton Effect: How Long Term Brand Building Beats Every Marketing Hack

No one does authentic like Dolly.

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women in business, creatives, brand building, authenticityCharlsie NiemiecMay 8, 2025branding, brand building, philanthrophy, influencers, marketing strategy, marketing, content strategy
Content Strategist or Corporate Therapist? Understanding the Emotional Labor of Content Marketing
Content Strategist or Corporate Therapist? Understanding the Emotional Labor of Content Marketing

We're not writers, we're unpaid therapists with deadlines and a brand voice to maintain.

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content marketing, writing, company cultureCharlsie NiemiecApril 28, 2025
Aging as Power: Madonna's Ray of Light, Job Search Rejection, and the Bold Art of Taking Up Space
Aging as Power: Madonna's Ray of Light, Job Search Rejection, and the Bold Art of Taking Up Space

When corporate America says you’ve peaked, Ray of Light says—watch me ascend.

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thought leadership, women in business, company culture, personalCharlsie NiemiecApril 15, 2025pop culture, aging, women in the workplace, AI
From Social Media Manager to Content Marketing Manager: The Skills Transfer Map That Actually Works
From Social Media Manager to Content Marketing Manager: The Skills Transfer Map That Actually Works

I made the bold (and wildly worth it) leap from social media manager to content marketing manager. And you’ve got the chops to do it too!

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content marketing, social mediaCharlsie NiemiecApril 9, 2025social media marketing, content strategy, SEO, writing, copywriting
The Executive Thought Leadership Content Problem: Why CEOs Want Viral Success Without the Work
The Executive Thought Leadership Content Problem: Why CEOs Want Viral Success Without the Work

You can't hire someone to think your thoughts for you.

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authenticity, brand building, company culture, content marketing, thought leadership, women in businessCharlsie NiemiecMarch 31, 2025ghostwriting, thought leadership, linkedin, content writing
The Content Marketing Perfectionism Trap: Why Waiting to Feel 'Ready' Is Killing Your Content
The Content Marketing Perfectionism Trap: Why Waiting to Feel 'Ready' Is Killing Your Content

Perfection won’t pay your bills, published will.

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Charlsie NiemiecMarch 19, 2025
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