The Blog

Writing about writing, content, brands, work, culture, and the strange little things worth paying attention to.

Expect strong opinions, useful ideas, close reads, cultural rabbit holes, and the occasional question nobody asked me to investigate.

Charlsie Niemiec 5/8/25 Charlsie Niemiec 5/8/25

The Dolly Parton Effect: How Long Term Brand Building Beats Every Marketing Hack

No one does authentic like Dolly.

Charlsie Niemiec 4/28/25 Charlsie Niemiec 4/28/25

We're not writers, we're unpaid therapists with deadlines and a brand voice to maintain.

Charlsie Niemiec 4/15/25 Charlsie Niemiec 4/15/25

When corporate America says you’ve peaked, Ray of Light says—watch me ascend.

Charlsie Niemiec 4/9/25 Charlsie Niemiec 4/9/25

I made the bold (and wildly worth it) leap from social media manager to content marketing manager. And you’ve got the chops to do it too!

Charlsie Niemiec 3/31/25 Charlsie Niemiec 3/31/25

You can't hire someone to think your thoughts for you.

Charlsie Niemiec 3/19/25 Charlsie Niemiec 3/19/25

Perfection won’t pay your bills, published will.