The Blog
Writing about writing, content, brands, work, culture, and the strange little things worth paying attention to.
Expect strong opinions, useful ideas, close reads, cultural rabbit holes, and the occasional question nobody asked me to investigate.
Why Thought Leadership Fails in B2B SaaS (and How Founder Micromanagement is the Silent Killer)
Here’s how beige-like thought leadership content fails in 89% of B2B SaaS companies and how founder micromanagement kills authentic content.
Why Your Authentic Thought Leadership Content Marketing Is Making People Hit Unsubscribe (And How to Fix It)
If you have to beg your employees to like your LinkedIn posts, your thought leadership isn't leading anyone anywhere except straight to the unsubscribe button.
The B2B Content Marketing Rebellion: How Brands Can Break Free from Boring and Build Community
Most B2B content marketing sucks—and the data proves it.
21 Things I Wish I Knew When I Started Freelancing
Oh the things I thought I knew, but oh the things I’ve learned!
Social Media Trends in 2025 You Need to Know
From micro-influencers to social listening, here are five social media trends in 2025 to adopt!
