The Blog
Writing about writing, content, brands, work, culture, and the strange little things worth paying attention to.
Expect strong opinions, useful ideas, close reads, cultural rabbit holes, and the occasional question nobody asked me to investigate.
The Executive Thought Leadership Content Problem: Why CEOs Want Viral Success Without the Work
You can't hire someone to think your thoughts for you.
Why Your Authentic Thought Leadership Content Marketing Is Making People Hit Unsubscribe (And How to Fix It)
If you have to beg your employees to like your LinkedIn posts, your thought leadership isn't leading anyone anywhere except straight to the unsubscribe button.