Posts in thought leadership

Why Thought Leadership Fails in B2B SaaS (and How Founder Micromanagement is the Silent Killer)

Here’s how beige-like thought leadership content fails in 89% of B2B SaaS companies and how founder micromanagement kills authentic content.

content marketing, b2b, company culture, thought leadershipCharlsie NiemiecFebruary 11, 2025micromanagement, company culture, content strategy, b2b content, leadership

Why Your Authentic Thought Leadership Content Marketing Is Making People Hit Unsubscribe (And How to Fix It)

If you have to beg your employees to like your LinkedIn posts, your thought leadership isn't leading anyone anywhere except straight to the unsubscribe button.

b2b, brand building, content marketing, thought leadership, writingCharlsie NiemiecFebruary 7, 2025thought leadership, ghostwriting, authenticity