The Blog

Writing about writing, content, brands, work, culture, and the strange little things worth paying attention to.

Expect strong opinions, useful ideas, close reads, cultural rabbit holes, and the occasional question nobody asked me to investigate.

Charlsie Niemiec 6/25/25 Charlsie Niemiec 6/25/25

Ineffective Marketing Tactics That Don't Impress Me Much

OK, so you've got AI writing all your content? That don't impress me much.

Charlsie Niemiec 6/18/25 Charlsie Niemiec 6/18/25

I promise there is a method to my madness.

Charlsie Niemiec 6/13/25 Charlsie Niemiec 6/13/25

You're not too much for the right spaces.

Charlsie Niemiec 5/30/25 Charlsie Niemiec 5/30/25

Flip the switch on boring B2B content.

Charlsie Niemiec 5/22/25 Charlsie Niemiec 5/22/25

Social media managers, I Googled it—no one’s ever died from repurposing B2B content (but plenty of good content has).

Charlsie Niemiec 5/8/25 Charlsie Niemiec 5/8/25

No one does authentic like Dolly.