The Blog
Writing about writing, content, brands, work, culture, and the strange little things worth paying attention to.
Expect strong opinions, useful ideas, close reads, cultural rabbit holes, and the occasional question nobody asked me to investigate.
The State of Holiday Ad Storytelling in 2025: The Campaign That Got It Right and the Ones That Revealed Their Own Dissonance
Crayola gets it. Coca-Cola doesn't.
Where Have All the Cowboys Gone? What You Need To Know About Audience Misunderstanding in Marketing
Saddle up and say what you mean.
Your Best Work Is Called a Failure: Why Marketing Performance Metrics Are Broken
Peak performance makes a terrible benchmark.
