The Blog
Writing about writing, content, brands, work, culture, and the strange little things worth paying attention to.
Expect strong opinions, useful ideas, close reads, cultural rabbit holes, and the occasional question nobody asked me to investigate.
How I Built a LinkedIn Personal Brand Seen by 4.8 Million People—By Being Myself
A year of accidentally building a personal brand by telling the truth.
The Executive Thought Leadership Content Problem: Why CEOs Want Viral Success Without the Work
You can't hire someone to think your thoughts for you.