Blog — Charlsie Niemiec

Phlur’s Secret Weapon? Storytelling Marketing That Actually Smelled Like Something New

Most brands treat storytelling like a campaign, but Phlur made it a core business strategy (and now they’re getting paid for it).

authenticity, brand building, content marketing, creatives, influencers, marketing, social media, women in businessCharlsie NiemiecJuly 25, 2025storytelling, content strategy, marketing strategy, social media, authenticity

The Sylvanian Drama Lawsuit: How Calico Critters Sued Their Best Marketing Campaign

Apparently, litigation is easier than saying "thank you.”

brand building, creatives, marketing, publicity, what's going onCharlsie NiemiecJuly 21, 2025

The Coldplay CEO Scandal: A Crisis PR Case Study for Corporate America

The Coldplay CEO Scandal: A Crisis PR Case Study for Corporate America

It's not every day that a corporate meltdown unfolds to a Coldplay soundtrack.

company culture, PR, public relations, publicity, thought leadershipCharlsie NiemiecJuly 19, 2025viral content, corporate, public relations

We Need To Talk About Taylor Swift's Activism

We Need To Talk About Taylor Swift's Activism

Where did Miss Americana go?

Charlsie NiemiecJuly 12, 2025

Ineffective Marketing Tactics That Don't Impress Me Much

Ineffective Marketing Tactics That Don't Impress Me Much

OK, so you've got AI writing all your content? That don't impress me much.

Charlsie NiemiecJune 25, 2025

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