The Blog

Insights, tips, workshops and more:

Charlsie Niemiec 7/25/25 Charlsie Niemiec 7/25/25

Phlur’s Secret Weapon? Storytelling Marketing That Actually Smelled Like Something New

Most brands treat storytelling like a campaign, but Phlur made it a core business strategy (and now they’re getting paid for it).

Charlsie Niemiec 7/21/25 Charlsie Niemiec 7/21/25

Apparently, litigation is easier than saying "thank you.”

Charlsie Niemiec 7/19/25 Charlsie Niemiec 7/19/25

It's not every day that a corporate meltdown unfolds to a Coldplay soundtrack.

Charlsie Niemiec 7/12/25 Charlsie Niemiec 7/12/25

Where did Miss Americana go?

Charlsie Niemiec 7/2/25 Charlsie Niemiec 7/2/25

If your content plan is “go viral,” you don’t have one.

Charlsie Niemiec 6/25/25 Charlsie Niemiec 6/25/25

OK, so you've got AI writing all your content? That don't impress me much.