The Blog
Writing about writing, content, brands, work, culture, and the strange little things worth paying attention to.
Expect strong opinions, useful ideas, close reads, cultural rabbit holes, and the occasional question nobody asked me to investigate.
Stop Hiring Clones: Why Neurodivergent People in the Workplace Are Your Secret Weapon
When everyone thinks alike, no one thinks very much.
The American Eagle Controversy: How Corporate Feminism Just Died
Looks like fascist jeans are in!
Phlur’s Secret Weapon? Storytelling Marketing That Actually Smelled Like Something New
Most brands treat storytelling like a campaign, but Phlur made it a core business strategy (and now they’re getting paid for it).
The Sylvanian Drama Lawsuit: How Calico Critters Sued Their Best Marketing Campaign
Apparently, litigation is easier than saying "thank you.”
The Coldplay CEO Scandal: A Crisis PR Case Study for Corporate America
It's not every day that a corporate meltdown unfolds to a Coldplay soundtrack.