The Blog
Writing about writing, content, brands, work, culture, and the strange little things worth paying attention to.
Expect strong opinions, useful ideas, close reads, cultural rabbit holes, and the occasional question nobody asked me to investigate.
Trend Alert: How Content Resource Drops Can Redefine Your Content Curation Strategy in 2026
It’s time to give your audience homework.
Where Have All the Cowboys Gone? What You Need To Know About Audience Misunderstanding in Marketing
Saddle up and say what you mean.
When Empowerment Became Aesthetic, Not Equity: The Collapse of the Girlboss Movement
Turns out, being a girlboss just meant doing capitalism with cuter fonts.
Niching Is Killing Creativity: The Case for Multi-Passionate Professionals
Niches are career coffins.
Stop Hiring Clones: Why Neurodivergent People in the Workplace Are Your Secret Weapon
When everyone thinks alike, no one thinks very much.
Phlur’s Secret Weapon? Storytelling Marketing That Actually Smelled Like Something New
Most brands treat storytelling like a campaign, but Phlur made it a core business strategy (and now they’re getting paid for it).