Blog — Charlsie Niemiec

The Cult of Agility: How Marketing Leadership Panic is Burning Marketers Alive

The Cult of Agility: How Marketing Leadership Panic is Burning Marketers Alive

Setting fires your team has to put out is not the flex you think it is.

client management, company culture, marketing, thought leadership, what's going onCharlsie NiemiecOctober 21, 2025marketing, leadership, thought leadership, content marketing, SaaS, B2B

Where Have All the Cowboys Gone? What You Need To Know About Audience Misunderstanding in Marketing

Where Have All the Cowboys Gone? What You Need To Know About Audience Misunderstanding in Marketing

Saddle up and say what you mean.

content marketing, copywriting, creatives, marketing, pop culture, publicityCharlsie NiemiecOctober 15, 2025content writing, content marketing, pop culture, marketing, messaging, audience

Storytelling in Content Marketing: Your Industry Isn't Boring, But Your Content Is

Storytelling in Content Marketing: Your Industry Isn't Boring, But Your Content Is

Yawn inducing content must be stopped.

content marketing, copywritingCharlsie NiemiecOctober 10, 2025content writing, content strategy, content marketing, b2b content, SaaS content, storytelling

Content Quality vs Quantity Isn't Debatable: Stop Posting So Damn Much

Content Quality vs Quantity Isn't Debatable: Stop Posting So Damn Much

Feed your audience, not the algorithm.

content marketing, copywriting, marketing, writing, social mediaCharlsie NiemiecOctober 1, 2025content writing, content marketing, content, b2b content, video content, content strategy, writing

Your Best Work Is Called a Failure: Why Marketing Performance Metrics Are Broken

Your Best Work Is Called a Failure: Why Marketing Performance Metrics Are Broken

Peak performance makes a terrible benchmark.

marketing, pop culture, women in businessCharlsie NiemiecSeptember 25, 2025marketing, content marketing, pop culture, metrics

How to Start Writing Content: 10 Questions That Unstick You

How to Start Writing Content: 10 Questions That Unstick You

If “open doc, panic” is your creative process, this is your cure.

content marketing, copywriting, writingCharlsie NiemiecSeptember 16, 2025writing, writing process, content strategy