Blog — Charlsie Niemiec

Your Content Sucks (But Here's How to Create Content That Converts Instead)

Your Content Sucks (But Here's How to Create Content That Converts Instead)

Flip the switch on boring B2B content.

content marketing, writingCharlsie NiemiecMay 30, 2025video content, whitepapers, case studies, guides, eBooks, content strategy, b2b content

B2B Content Repurposing: Social Media Managers, Stop Ghosting Great Content

B2B Content Repurposing: Social Media Managers, Stop Ghosting Great Content

Social media managers, I Googled it—no one’s ever died from repurposing B2B content (but plenty of good content has).

Charlsie NiemiecMay 22, 2025

The Dolly Parton Effect: How Long Term Brand Building Beats Every Marketing Hack

No one does authentic like Dolly.

women in business, creatives, brand building, authenticityCharlsie NiemiecMay 8, 2025branding, brand building, philanthrophy, influencers, marketing strategy, marketing, content strategy

Content Strategist or Corporate Therapist? Understanding the Emotional Labor of Content Marketing

Content Strategist or Corporate Therapist? Understanding the Emotional Labor of Content Marketing

We're not writers, we're unpaid therapists with deadlines and a brand voice to maintain.

content marketing, writing, company cultureCharlsie NiemiecApril 28, 2025

Aging as Power: Madonna's Ray of Light, Job Search Rejection, and the Bold Art of Taking Up Space

Aging as Power: Madonna's Ray of Light, Job Search Rejection, and the Bold Art of Taking Up Space

When corporate America says you’ve peaked, Ray of Light says—watch me ascend.

thought leadership, women in business, company culture, personalCharlsie NiemiecApril 15, 2025pop culture, aging, women in the workplace, AI

shopify visitor statistics