Blog — Charlsie Niemiec

The State of Holiday Ad Storytelling in 2025: The Campaign That Got It Right and the Ones That Revealed Their Own Dissonance

Crayola gets it. Coca-Cola doesn't.

authenticity, brand building, content marketing, creatives, marketing, pop culture, publicityCharlsie NiemiecNovember 19, 2025storytelling, ethical storytelling, brand building, advertising, holidays, marketing

Trend Alert: How Content Resource Drops Can Redefine Your Content Curation Strategy in 2026

Trend Alert: How Content Resource Drops Can Redefine Your Content Curation Strategy in 2026

It’s time to give your audience homework.

Job Loss is Trauma: A Reality Check for Anyone Doubting It

Job Loss is Trauma: A Reality Check for Anyone Doubting It

The system is broken, not you.

company culture, job hunting, job interviews, personal, what's going onCharlsie NiemiecNovember 6, 2025jobs, layoffs, unemployed, corporate, work culture, women in the workplace, personal, marketing

Oh No! Your Content Brand Strategy Lost the Plot

Your brand voice called, it’s filing a missing-person report.

brand building, content marketing, writing, influencersCharlsie NiemiecOctober 29, 2025content strategy, brand building, brand strategy, content marketing, content, brand voice, brand tone, b2b content, SaaS content, messaging

The Cult of Agility: How Marketing Leadership Panic is Burning Marketers Alive

The Cult of Agility: How Marketing Leadership Panic is Burning Marketers Alive

Setting fires your team has to put out is not the flex you think it is.

client management, company culture, marketing, thought leadership, what's going onCharlsie NiemiecOctober 21, 2025marketing, leadership, thought leadership, content marketing, SaaS, B2B

Where Have All the Cowboys Gone? What You Need To Know About Audience Misunderstanding in Marketing

Where Have All the Cowboys Gone? What You Need To Know About Audience Misunderstanding in Marketing

Saddle up and say what you mean.

content marketing, copywriting, creatives, marketing, pop culture, publicityCharlsie NiemiecOctober 15, 2025content writing, content marketing, pop culture, marketing, messaging, audience